Fake it until you make it! That’s the term we usually use when everyone is starting out something. It can also be applied when you’re starting your online business.
Of course, big businesses have the unfair advantage when it comes to traction and engagement because they invested huge amount of money in digital marketing efforts. Now, how you can even compete with these giants. The good thing about the online world is they don’t know that we are just starting in our small spaces and limited resources.
The good news is you can make it appear that your business is bigger than it actually is through these things we listed out for you.
Create a professional logo
This is the very first step, a logo will represent your brand in many ways. It can be attached to your document header, your email signature and your business cards. Most of us business owners tend to do everything by ourselves to save some penny in outsourcing a professional. But guess what, user’s can easily know if your website is professionally made or you just place together some icons using Microsoft Paint. (Eww!)
Yap! I know you’re just starting out and you need to save money for other things. But hey, your logo will be a huge factor in terms of brand awareness and recognition.
So the best you can do is find a professional logo maker where you can have an awesome output.
Build Social Media Presence
In today’s market, no matter what is your niche is. Most of your customer and future clients are in the social media platforms. Although some user used social media to kill time or entertain themselves, it’s still great avenue for lead generation and brand awareness.
Developing presence to social media will pay dividends after a while. Some users use social media as a search engine. They find brands and related posts to anything they want to know. In addition, users also check your brand’s page to find reviews and customer testimonials.
In fact according to a study by Pew Research Center, 74% of Facebook Active users spend an average of 38 minutes per day on the platform. That was enough time for a user to see or check 10-20 brands.
Here are some key statistics we consolidated:
- Twitter boasts 330 million active monthly users. (Source: Statistica)
- Instagram has 1 billion monthly active users, and about 500 million daily users. (Source: Statistica)
- 80% of social media B2B leads, and 46% of all social media traffic to company websites come from LinkedIn. (Source: LinkedIn)
It just means that if you’re not on social media you are missing out, a lot!
Create a Website
In today’s business generation, you can compete without a website. That’s how competitive the market is nowadays. Your target customers are searching and finding products through Google Search. And the bad news is your competitor already have a website and all those traffic and leads are redirecting to them.
The reason why some business owners doesn’t have a website is that they think website is expensive and need a lot of investment to make. But that is not true anymore, building a site is not that expensive today.
There’s a lot of provider like us in Pinfront Digital that offer affordable website packages for small and medium businesses.
Website is a huge part of your business reputation if you’re just starting out. Users will judge you based on your web design and contents.
Also, website is a wonderful tool that can advertise your business 24/7/365. It is the most valuable investment if you’re trying to get your brand into the next level.
Create a business email
Speaking of business credibility, what do you think your client will fee if you send a huge quotation with your generic email like: @gmail.com @hotmail.com @yahoo.com? Although these free emails can do the work of communication of sending and receiving email. It can affect your brand’s credibility.
Let’s make a scenario, if you’re to choose between 2 different providers for a service you need. Both provider sent a proposal via email. The first one sent using his generic email “[email protected]” and the other one sent it using “[email protected]”.
Most likely, you will choose the second one with the corporate business email. Why because it’s more convincing and reflects legitimacy.
It seems like a small thing, but in reality business email have a big role not just in business communication but also in your overall business reputation.
Interested in Digital Marketing Service like the mentioned above? We can help!
Article written by:
Jae-Mar Arenque
Digital Marketing Specialist
Owner – Pinfront Digital