In today’s digital marketing, when we have social media platforms and instant messaging apps, is email still relevant to invest in?
Well, the answer is a big YES! Let me tell you why.
According to a study by Statistica, 293.6 billion emails were sent and received each day. That’s a whopping amount of daily emails. Not just that, but this figure is expected to increase to over 347.3 billion daily emails in 2022 (Statista, 2020).
Also, the latest statistics show that as many as 9 out of 10 marketers still uses email marketing to distribute their content (Content Marketing Institute, 2019). This makes email the third most popular distribution channel, just behind social media at 91 percent and the company website or blog at 89 percent.
But before you can even start any email marketing motions, you must need to have a professional email first. So, let’s define what is a professional email:
What is a Professional email?
A professional email address is the one that has your business name in it or basically an email with your domain name. For example, [email protected] is a professional email address. Email accounts on free email services like Gmail, Yahoo Mail, Hotmail (Eg: [email protected]) are not good for business because they do not look professional.
In line with that, we’ve listed the 3 of the many importance of having a professional email address and why do you need it for your business.
1. First impressions last
If you are just starting out or you are an established business, first impressions are important. Email blasts are one of the most common forms of communication with your potential customers. A professional email address creates a sense of trust, especially if it is from a credible website. This will boost your company’s potential to attract new customers.
You’re more likely to open an email from a professional email like [email protected] or [email protected] rather than a random emails from [email protected].
2. Branding and Reputation
Emails plays a vital role in your business more than just a tool for communication.
Professional email with your domain name will help the potential customers to look up your website if they want more information about your business. By having a domain-based email (@yourbusinessname.com) you’re giving your customers a hint that you are a established business and you’re doing a legitimate transaction.
In this generation where everyone can make a generic email from Gmail and Yahoo mails, make your brand stand out. Your professional email will give you instant credibility.
3. Security
You know your business will be a big business over time, eventually. When you reach that point you can’t afford to lose important information or files within your email system. Even a single important file can cripple the entire organization if it will accidentally removed or deleted.
Also, generic emails are prone to phishing activities. And to know that 92% of malware is delivered by email (PurpleSec US) is really alarming.
You don’t want these conflicts to happen in your business, do you?
So as early as now you can invest in a reliable email provider that offers good cloud storage and file management system. This will be one of the most valuable investments you can purchase when you are starting.
Your business will only get bigger not smaller, so as the time goes by, you need a larger storage size, better security and better overall email platform. Don’t wait until you’re big, start now.
Create your Professional Email
In Pinfront Digital, we offer the safest and reliable email platform. It’s the Microsoft Office 365, the largest and well-known cloud-based productivity tool for business.
It offers more than email but also online storage and file management. Here are some features that we know you need.
- 50 GB Email Storage (Outlook)
- License for MS Word, Excel, Powerpoint (Online)
- 1 TB Online Storage (OneDrive)
- Multiple Security Compliances
- Communicate with MS Teams
Contact us now and get your license + FREE domain set up and creation fee.